*Great success is something we all strive for and success for your product is what drives your decisions. One decision that must be made is how to reach a large audience and create success and that's on TV. But, the real cost to have your product aired on TV is quite often misjudge and not what you imagined.

*The steps involved in getting your product on TV exposed to the masses are fairly simple.

*Produce the commercial (30 or 60 seconds often called a spot) or infomercial (a 15 or 30 minute production).

*Get it on the air

*Keep it on the networks

*Many people have the assumption that the cost of production is the greatest in selling your product on TV. In reality, that is the least expensive cost involved in selling your product on television.

*Many people have the assumption that the cost of production is the greatest in selling your product on TV. In reality, that is the least expensive cost involved in selling your product on television.

*As mentioned, there are many important decisions to be made in selling your product on television, but by far the vast bulk of your budget will go into actually airing your commercial or infomercial, not in producing the commercial or infomercial. .

*As shown above, there are some fundamental decisions to be made in having your product represented on television, but easily, the better portion of your budget will actually go into airing, not in producing the commercial or infomercial.

*The networks are extremely aware that companies and individuals alike want to have their product exposed. Those who have sold their products on TV can tell you that getting the key spots that will allow maximum exposure is necessary to be successful. If you want to have a profitable adventure, placement and repetition are the keys.

*The cost you incur for each airing is determined by the placement of your commercial. You can find low rates out there when no one is watching like 3:00 in the morning; it sounds like a good price. Nevertheless, if no one is watching, where are your potential buyers? The same 60 seconds you paid a "decent" amount for when not many are watching, can cost 10 times or more if many more people are watching when it is aired.

*Repetition is next. It takes a minimum of 15 views of a 60-second commercial before a buying consumer contacts you. With that being said, you need your product to inundate the market to achieve the profit you desire. If you want to have the potential of selling with just a single viewing, infomercials are the best way. Infomercials require hour of airtime, the cost for airing is much more expensive than a single commercial. The Networks have taken full advantage of their abilities to produce a market hungry for air time and they benefit from that environment.

*In summary, the number of times and when you air your commercial or infomercial is where the majority of the cost lye, not in the production.

*However, the real cost is this!

*When you are buying airtime for your commercial or infomercial, there is no guarantee that you will make a single sale. We can be hopeful that your product will be successful, but the reality is until you air it, it is anyone's guess.

*The situation is this, you do not know if you will make your first sale on the first airing or the hundredth. Knowing where to air is just as sensitive, if you purchase all of your airtime on one network you limit your audience, airing your commercial on multiple networks gives you a better opportunity but it is still a challenge to balance the cost of doing so. The lack of a guarantee leaves you open to uncontrolled cost.

*Spending thousands with no guarantee can lead to ruin. That is the real cost- no guarantee of sales.