What makes a Twitter marketing campaign successful? At the heart of the matter is the ability to successfully generate as many targeted Twitter followers as you possibly can to your content. If you can manage to do that, you'll take full advantage of this excellent marketing tool. If you can arm yourself with a little know-how, you'll soon be able to establish yourself as a leader in your industry. So, stay focused and you'll soon start to see results.

If you want to fail at Twitter marketing, do the following: Be a wimp. Don't learn everything you can about how Twitter works. Have a lousy can't-do attitude. With those things under your belt, you'll have a successfully failed attempt at Twitter marketing. Do the opposite of those things, and you'll be stuck with more followers and more profits than you'll know what to do with. Your choice.

You're going to need to plan ahead if you're going to be successful in this. Formulate a solid plan of action, one that will serve as a solid foundation for long-lasting success. You'll need to examine the situation your company is currently in, the resources you can devote to your Twitter marketing campaign, and where you think you company can realistically go. Base your plan on what your situation really is, not what you wish it were. Otherwise, you'll start off on the wrong path and never get where you hope to go.

Always remember to tweet. Keep your followers in the loop by tweeting regularly!

If you're not willing to send out regular tweets, don't expect much from a Twitter marketing campaign. You'll lose followers faster than you can say "tweet." The key to effective tweets is to be consistent but not overbearing, interesting but not intrusive. Respect your followers' time and energy but at the same time don't leave them twisting in the wind with no new information to read.

There are companies out there who can help you will all of this. USocial.net is one such company, and all it takes to get started is a few clicks to sign up for their newsletter.