Most conversations between website developers or graphic design firms and clients, small business or otherwise, follow along the same basic lines. Clients express how they'd like the graphics to look, the certain look and feel they want sites to have, the impressive designs they want conveyed. They often share how they feel about their sites and the importance of making them look incredible and different.
The best website design regardless of clients requirement for excitement, is one that is pleasing to the eye. But the web design that captivates the audience and wanting for more is "the content". The most amazing graphics and incredible flash web design will lose its luster after the first few seconds of the visitor's amazement. What keeps him or her at bay is the rich relevant contents. After the initial "wow factor" of some time-consuming flash or other concoction, what most visitors are looking for in a website is content. They want good, reliable and well- written information about their desired subject matter. For many years my business was only developing e-commerce, shopping cart designs for small businesses and large businesses. Sometimes language-specific sites and many of the times basic high-end graphic design sites. Content was provided by the client and we would incorporate that content into the website. The only engagement we had with contents was gathering the website content from our clients. This was a standard operating protocol for all website graphic and design companies. The customer was always satisfied with the work and we were rewarded handsomely for our efforts. This is perhaps business as usual for all website design and graphic companies designing website for small to large size business however we were not content with this business model. The NET has changed the entire ideology behind website design for the large business and even small business. There are more than 1 billion searches per day on google engine alone. Surfers are looking for contents. Now in the era of twitter and facebook, a more effective approach to website development is necessary. Web content are the most important design of a site. Static sites are dead and building sites with great content and evolving content is very important. Integration of researched keywords into the highly relevant contents is the most effective way to ensure keeping the visitor at the site for more than 15 seconds. In today's Internet environment, promoting great content is more important than ever. It is vital to a website's survival and to business in general. There are millions of pages of content generated every hour. Twitter, Facebook and the rest of the social media cloud give Internet surfers something new to look at. Blogger, Wordpress and many others free blogging sevices. Article writing, video marketing, podcasting and RSS feed is other means of providing information to the surfer. I know what's necessary for your site to compete in this environment. We always use the latest and most sophisticated methods to design your site and place your information in front of the desired audience. Our job as web designers and web promoters has changed radically. We are now more fully engaged in the optimization and promotion of the websites we design than ever before. The true goal of a website today is to be in front of as many targeted visitors as possible with intent to keep the visitor at the site for as long as possible with highly relevant information. Instead, we now have an inherent responsibility to make sure that our clients know better. They need to be made aware that putting up a fancy, well-designed site doesn't bring visitors. You could have paid the best web design price out there for the best graphic or website design firm to put your site through the paces of fancy ecommerce web development, to provide the highest quality ecommerce design. You may end up with the best looking site on the web, but it's all worthless if no one ever sees it. Bulk of the time consuming job of a website designer should be on page optimization, off page optimization, back link building efforts and whatever effort needs to bring traffic to the well designed site and move the site to the number one position in the major search engines such as google. So our primary responsibility is to help the client to generate excellent content and superior search engine ranking as quickly as possible. Once we reach the top, our next on-going job is to stop all others from knocking your site from the top - a virtual game of "King of the Mountain". We do this by continuing to help you provide incredible content and building your site's status through social media and other relevant venues.
Number one ranking in the most important in the most relevant search engines such as google is our main objective. This is achieved through extreme collaboration with the client and their expertise in the specific market. |
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