*They say that there are no guarantees in life, and mostly that is true. One notable exception is a unique approach that will guarantee the sale of your product on television. Having a guarantee can make a big difference in your budget.

*It is well known that television is the quickest way to expose your product or service to millions and make nknown products household names in a matter of months. While a product can be potentially the next "hula hoop", the downside is that even a well funded company could go broke fairly quickly, or at least be forced to stop advertising their product on television before it gets a fair shake.

*Buying air time for your commercial before its TV proven is the real risk. Even if you have a great product, it may fall short by the financial gamble you take when purchasing air-time with the networks. When your product is guaranteed to reach your profit goals it allows you to go further with your investment.

*With an unproven TV product, buying air time is a crap shoot. The only guarantee you get is that if you pay the networks, they will air your commercial or infomercial- period. You could air 100 times before you make a single sale or things could explode from the start. Just because you've made a big investment doesn't mean you will have a return, or the return will occur in a time frame you are comfortable with. The networks are not accountable for your sales and with the purchase of air time, there is no guarantee.

*Thankfully, there is a way to guarantee that your product will generate sales on television and it is called guaranteed buys. This is how it will benefit you. Using established relationships with networks we opt out of purchasing air time packages, instead, we advance them an amount for the number of sales they will guarantee. The guarantees is that the network will air your commercial for however long it takes to deliver the guaranteed sales.