Are you frustrated because your marketing is not getting the response you thought you should be getting?

Would you love to see a few back-to-basics marketing strategies and tactics that have worked for the last 1,000 years and will work today?

Would you like to see a proven back-to-basics marketing tip that is guaranteed to help improve any marketing campaign? These tips will help you discover the keys to unlocking what is inside of your products, services and ideas and help you win the game.


Back-to-Basics Tip 3: The Proof Is In The Pudding:

In Back-to-Basics Marketing Tip No 2: Giant Selling Idea you were asked to come up with ideas that separate you from the competition. Now dig out the ideas you came up with and let add some proof to them.

Are you providing your reader, viewer and listener the proof and credibility that what you are saying and promising is indeed true?

How many times have you seen an ad on TV and said to yourself "Yea, right, sure it is?"

Let's face it... we are all slammed with so many marketing messages a day that we stop believing most of them.

So, how do make your marketing messages more believable?

Start by take a closer look at the benefits of what you are selling.

Think about all the ways you can prove the benefits actually exist.
Ask yourself:

What are the strongest "Reasons Why" anyone should believe they'll get what I promise?
How much more specific can I be?
What solid proof have I offered showing what I claim it true?
Have I begun to think about how I can strengthen my guarantees?
Is there a way to demonstrate my product/service in action?
Talk-up your acheivements, awards, certificates, publications and company success record.
Ask for and use compelling testimonials

Can I get a celebrity endorsement?


Answer these questions and apply these ideas to what you are selling and you are well on your way to providing the proof people need to believe your benefits will deliver.


Back-to-Basics Bonus Tip:

Thousands of marketing experts say that it costs 5 to 6 times more to win a new client than it does to retain an existing one. What about your company? Is it true for you too?

Yet, most companies spend a small portion of their sales and marketing budget on client relationship management.

Take a moment and think about how much more profit you could generate by deepening your existing client relationships?

Rather than finding ways to get your sales people to "make 20 unqualified appointments this week," instead, think about the easiest way to building stronger relationships. Think about all the ways you can say "Thank You" and all the ways you can show that you appreciate their business and enjoy the relationship you have.
Here are a few ways to get started.

1. Send a hand written thank you card or note.

2. Drop off a small gift.

3. Bring a flower to the gatekeeper you're trying to get past.

4. Take your client to breakfast or lunch to talk about ways to improve profits in the coming year.

5. Hold a customer appreciation party.

6. Have your CEO write a personal letter of thanks.

Now go out and give thanks. Show your appreciation. It feels great and is sure reduces your client attrition rate.

Don't you think that getting back-to-basics is important and a must it today's fast pace world? With a little practice, the basics last forever. It's that simple, just like the Golden Rule.

Now we would like to invite you to come to our website for more back-to-basic's business ideas. Claim your free membership and the opportunity to market your products, services and ideas free at Zana Network