There are many different websites out there that are dedicated solely to email marketing to specific target markets depending on who you are trying to reach. This can be a very cost effective approach to marketing when utilized correctly. If you want to be successful with this form of marketing there are a few rules that you need to master first.

Organization

You need to be very organized to be successful with email marketing. Most safe lists and list builders allow a free member to send out their ad every 5 or 7 days or whatever the case may be for that particular website. This is the easiest thing to get lost with so make sure that you know when you can mail. You can use Microsoft Outlook or some other calendar system to write this down. Know what days you last sent a mailer out and go from there. Set up reminders for yourself so you can stay on top of this. Consistency is the key here, so make sure to send out your email campaigns as often as these websites will allow so you can gain maximum exposure.

Upgrade offer

More specifically with traditional list builders than with safe lists you have the option for a one time offer to upgrade at a great price. This really truly are one time offers and need to be taken at the time of sign up. With these offers you have the option to mail to more people more often and is very advantageous to you if this is a form of marketing that you will be working often. Try the service out for free and see what kind of responses you get. If the response rate is good then sign up with another email address you have and take the one time offer to upgrade. It will be well worth it for you in the long run as you can easily spend more money than that on other forms of advertising.

Effective Headline

This is the most important part of this form of marketing. What you say in your headline is the only chance you get for someone to open your email and read what you are offering. You need to be original and what you say needs to entice action on the reader's part. They need to open your email for this to be effective. The best headlines are one that pose a question or solve a problem that the reader is having. For example, if I am marketing an MLM company one successful headline I've used is: "I failed in MLM until I discovered this secret..." This evokes the emotion of the reader who is going through the same thing and now they want to know what the secret is. Know who you are marketing to and what you are trying to sell and base your headline around that.

Email Body

This is equally as important as the email headline. What you say in your email body needs to make a call to action to the reader. If you want them to click on your link, tell them to click on the link. Keep the email as short and to the point as possible, people's time is valuable and they don't have all day to read through hundreds of emails to find what they are looking for. Your email body needs to coincide with your headline. If these two don't match you won't get the results that you are looking for and you will lose creditability fast.